Positano has been associated with a specific kind of women's summer style for decades — the Italian coastal look that is relaxed but clearly considered, colourful but not casual. The town's vertical character, the staircases, the terraced restaurants above the sea — the wardrobe here needs to manage physical movement in heat and still read correctly at one of Italy's most beautiful evening settings.

The heat in Positano in summer is significant and direct — the town faces south and retains heat through the afternoon. Belgian linen manages the staircases and the beach in the same shirt that carries the evening restaurant, which is the practical requirement this town places on the wardrobe.

For the beach — Spiaggia Grande: a PP women's linen shirt in white or oyster, open over a swimsuit, with leather sandals. The beach at Positano is one of the most photographed in Italy and the visual standard reflects this. Natural linen reads correctly here in a way that synthetic beach cover-ups do not.

For the staircases and the town: the physical movement through Positano — up and down the stairs, through the boutique-lined lanes — requires a garment that breathes through the effort. A PP women's linen shirt or set in a light colourway carries the morning walk without showing the physical cost.

For the evening: La Sponda, the hotel terraces, the restaurants above the harbour — the Positano evening is among Italy's most beautiful social occasions. A PP women's linen set or dress in a deeper colourway — a warm earth tone, a composed navy — with heeled leather sandals reads correctly for the evening at Positano's best tables.

What to Wear in Positano for Men  ·  Linen Dress for Women  ·  Women's Linen Collection