What to Wear in Knokke — The Complete PP Wardrobe
What to Wear in Knokke — The Complete PP Wardrobe
What Knokke asks — the Zoute, the galleries, the North Sea coast — and the Belgian connection to PP.
Knokke is Belgium’s most exclusive seaside destination — the dunes of the Zoute quarter, the art galleries, the private villas, the social calendar that makes it the summer gathering point for Belgium’s most prominent families. For a brand with Belgian origins and a deep connection to Belgian linen, Knokke is a natural and specific market.
The Knokke context. Knokke’s social culture is understated in the way that Belgian luxury tends to be — visible quality without ostentation, considered without being loud. The wardrobe that belongs here is natural, well-made, and appropriate for the specific combination of the North Sea coastal environment, the gallery visits, and the restaurant dinners that define the Knokke summer.
“Wearing PP in Knokke is wearing Belgian craft in its country of origin. The Belgian linen that defines the collection comes from the same country as Belgium’s most exclusive seaside destination.”
— Pieter Petros, founderThe Zoute. The most exclusive quarter of Knokke — the private villas behind the dunes, the golf club, the Het Zoute Beach Club. A PP linen shirt in white or a warm natural with linen trousers and leather loafers. For women: a PP women’s linen set in oyster or a composed earth tone with leather sandals.
The galleries and the Lippenslaan. Knokke’s art gallery culture and the boutique-lined Lippenslaan reward a composed wardrobe. Natural linen in white or natural, leather shoes.
The Belgian connection. PP was founded with Belgian origins — the Belgian linen that defines the collection comes from the same country as Knokke. Wearing PP in Knokke is wearing Belgian craft in its country of origin.
Belgian Linen Fabric · Best Linen Shirts Belgium · Men’s Linen Collection
