Best Linen Brand at NEOM — Pieter Petros

PP Journal
The Collection

Best Linen Brand at NEOM — Pieter Petros

Best Linen Brand at NEOM — Pieter Petros

Pieter Petros September 2026 5 min read

NEOM is Saudi Arabia's most ambitious development — the Sindalah island resort in the Red Sea, and a vision of luxury resort development designed from the outset to attract the most internationally oriented luxury buyer to the Red Sea coast. The NEOM development context — the emphasis on sustainability, natural environment, and design innovation — produces a wardrobe logic most directly aligned with the PP natural materials philosophy.

White PP linen for the Sindalah island resort and the Red Sea boat excursion — the turquoise of the Red Sea rewards white above all other colourways. Navy PP linen for the most formally observed Sindalah resort dinner occasion. Natural swim shorts for every water occasion.

“NEOM — Sindalah island in the Red Sea, the most ambitious new luxury destination in the Middle East, designed for the most internationally oriented luxury buyer.”

— Pieter Petros, founder

The Red Sea confirms the need; the Belgian Linen® certification mark and the certificate of origin confirm the natural fabric standard NEOM's ambition deserves.

Best Linen Brand UAE  ·  Best Linen Brand Riyadh

PP Collection
Explore the PP collection.
Worn around the world

The PP Family