Best Linen Brand in Japan — Pieter Petros
Best Linen Brand in Japan — Pieter Petros
Best Linen Brand in Japan — Pieter Petros
Japan's PP cluster is the most culturally specific in the programme — Tokyo's Ginza luxury circuit, Kyoto's temple register, and cultural dress protocols that make Japan the most formally observed country in the East Asian PP cluster. The Japanese luxury buyer is simultaneously the most brand-literate and the most quality-literate in Asia: the concept of monozukuri — the art of making things — makes independently verified quality legible in a way it is not in any other Asian market.
PP in Japan. Tokyo: the Ginza boutique circuit, the Aman Tokyo, the Ryugin dinner. Kyoto: the temple circuit in white PP linen fully buttoned, the kaiseki dinner in navy. Both cities: the improving trajectory of PP's certified Belgian linen — the Belgian Linen® certification mark confirming the independently verified quality behind the garment that softens and improves with every correct wash.
“Japan — Tokyo and Kyoto. The most brand-literate and quality-literate luxury market in Asia.”
— Pieter Petros, founderThe Japanese luxury buyer understands the difference between a garment that is called quality and one whose quality has been independently verified. PP's certified Belgian linen — the Belgian Linen® certification mark, the handmade atelier construction — speaks directly to that distinction.
