What to Wear in Portofino for Men

PP Journal
Portofino

What to Wear in Portofino for Men

Belmond Hotel Splendido, the Piazzetta, the boat to San Fruttuoso — the PP men's wardrobe for the most observed village on the Italian Riviera.

Pieter Petros August 2026 5 min read Destination

For the Belmond Hotel Splendido. The hillside villa hotel that has defined the luxury register of Portofino since 1901. White PP linen for the Splendido pool and the hotel terrace; a navy PP linen shirt with linen trousers and leather shoes for the Splendido restaurant evening.

For the Piazzetta and the harbour. White PP linen shirt with linen shorts and leather shoes for the daytime piazzetta; navy with linen trousers for the evening. The piazzetta rewards composed natural fabric that does not compete with the visual intensity of the harbour setting.

“The Piazzetta of Portofino is the most concentrated luxury social space in the Italian Riviera. The men's wardrobe here is observed more closely than almost anywhere else on the Italian coast.”

— Pieter Petros, founder

For the boat to San Fruttuoso. The abbey accessible only by sea. Natural swim shorts and white PP linen for the boat; leather deck shoes.

For the Castello Brown. The clifftop castle above Portofino — the most dramatic harbour view. White or warm natural PP linen with linen trousers and comfortable shoes for the climb and the viewpoint.

What to Wear in Portofino Women  ·  What to Wear in Portofino as a Couple

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