Natural Materials in Luxury Fashion — The PP Standard
Natural Materials in Luxury Fashion — The PP Standard
Natural Materials in Luxury Fashion — The PP Standard
Natural materials in luxury fashion are rarer than the category's language suggests. The cashmere coat with the polyester lining. The silk dress with the nylon zip. The "natural" linen shirt with the synthetic thread and the plastic button back. The language of natural materials has been adopted by luxury fashion without the substance — the question of what a garment is made from at every component level is the one question the luxury fashion industry consistently avoids answering directly.
At PP, the answer is available for every garment in the collection. Certified Belgian linen: the outer fabric of the qualifying shirts and the Amelia in five colourways, independently verified by the Belgian Linen® certification mark, with a certificate of origin confirming the flax grew in the Belgium–northern France region. Natural linen: the remaining PP shirts and the PP Linen Blouse. Natural wool: the PP sauna hat. Natural cotton: the PP tee. Natural fabric uppers (velvet, silk, cotton, linen, wool): the PP handmade Italian shoes. Leather soles: the same shoes. Natural seashell buttons: most PP shirts. Walnut buttons: Monte-Carlo Male and Amelia Oyster. Corozo nut buttons: Spetses Blazer. PP linen sets (men's and women's): certified Belgian linen.
“Natural materials in luxury fashion are rarer than the category's language suggests. PP answers the question at every component level.”
— Pieter Petros, founderNo synthetic content. Every component natural. The natural materials standard in luxury fashion — at PP — is the garment itself.
