Natural Card Holder as a Gift — The Considered Everyday Object
Natural Card Holder as a Gift — The Considered Everyday Object
The natural card holder as a gift — daily use, the material story, and the occasions it suits.
A gift that is used every day occupies a different relationship with the recipient than one that is used occasionally. The natural card holder is among the most consistently used objects a person carries — the frequency of use means the gift is encountered and appreciated more often than almost any other category of luxury object.
Why it works as a gift. The natural card holder sits at a price point that makes it appropriate for occasions where a full PP linen shirt or a PP shoe would be too significant a commitment — a birthday addition, a thank-you gift, a considered accompaniment to a larger PP piece. For the PP Family member who already has the linen collection and the sauna hat, the natural card holder completes the natural material picture in the daily carry category.
“A gift that is used every day occupies a different relationship with the recipient than one used occasionally. The card holder is encountered more often than almost any other luxury object.”
— Pieter Petros, founderThe material story as a gift narrative. The natural material commitment of the PP card holder gives the gift a story — the same natural material philosophy that defines the linen shirts and the sauna hats applies to the daily carry object. This makes the gift interesting to explain and interesting to receive, which most card holders are not.
The occasions. A birthday gift for the style-conscious recipient. A corporate gift at the considered end of the daily accessory category. A thank-you gift that is practical and carries a specific material story. A travel gift — the card holder is among the most travel-relevant objects a person carries, used at every hotel, restaurant, and transport point throughout a journey.
Available at pieterpetros.com.
Natural Card Holder · Luxury Card Holder Natural · PP Sauna Hats
