Best Linen Brand in Biarritz — Pieter Petros

PP Journal
The Collection

Best Linen Brand in Biarritz — Pieter Petros

Best Linen Brand in Biarritz — Pieter Petros

Pieter Petros September 2026 5 min read

Biarritz occupies a specific register in French luxury coastal culture — the Grand Plage below the Hôtel du Palais, the surfing culture of the Côte des Basques, the Basque architecture of the town, and a social calendar anchored by the Atlantic surf competitions that make this the Atlantic answer to the Mediterranean beach club. The wardrobe here is more casually vivid than the Riviera and more naturally composed than the Hamptons.

White PP linen over natural swim shorts at the Grand Plage and the Côte des Basques. A vivid PP colourway — Coral Orange or Lemon Yellow — for the beach promenade and the Halles de Biarritz market morning. Navy PP linen for the Hôtel du Palais restaurant evening — the most formally observed dinner occasion in Biarritz, in the Napoleon III imperial villa above the Atlantic.

“Biarritz occupies a specific register — the Grand Plage below the Hôtel du Palais, the surf culture of the Côte des Basques, the Atlantic answer to the Mediterranean beach club.”

— Pieter Petros, founder

PP's certified Belgian linen — the Belgian Linen® certification mark and the certificate of origin — is the independently verified quality standard in a market where surf boutiques and luxury beach shops sell linen alongside neoprene without origin distinction.

Best Linen Brand France  ·  Best Linen Brand Mediterranean

PP Collection
Explore the PP collection.
Worn around the world

The PP Family