Natural Luxury Fashion — The Case for Fully Natural Fabric at the Top of the Market

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The Fabric

Natural Luxury Fashion — The Case for Fully Natural Fabric at the Top of the Market

Natural Luxury Fashion — The Case for Fully Natural Fabric at the Top of the Market

Pieter Petros September 2026 5 min read

Most luxury garments release microplastics when washed. The polyester lining, the nylon thread, the acrylic backing — these are the standard components of luxury fashion at every price point, and every time they go through a washing machine they release microscopic plastic fibres into the water system. A Dhs. 5,000 jacket from a major European house releases microplastics. The price does not change what the fabric is made from.

Natural luxury fashion is the category where this does not happen — where the garment is made entirely from natural, biodegradable fibres that return to the earth without residue. PP occupies this category completely: no synthetic content anywhere in the collection, no microplastic release, every garment fully biodegradable at end of life.

“Most luxury garments release microplastics when washed. Natural luxury fashion is the category where this does not happen.”

— Pieter Petros, founder

How to verify natural luxury fashion claims. The question is not "does this brand describe itself as natural?" but "what is this specific garment made from, at every component?" Outer fabric, lining, thread, button, button back, interlining. At PP: certified Belgian linen outer (Belgian Linen® mark and certificate of origin), no lining, natural thread, natural seashell or walnut or corozo nut button, no synthetic button back, no interlining. 100% natural. The verification is available on the garment itself and in the certificate of origin that ships with every qualifying PP piece.

Sustainable Luxury Fashion  ·  Best Linen Brand Europe

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