PP Linen for Art Fairs and Gallery Openings — The Complete Guide

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PP Linen for Art Fairs and Gallery Openings — The Complete Guide

PP Linen for Art Fairs and Gallery Openings — The Complete Guide

Pieter Petros August 2026 5 min read

The art fair — Art Basel, Frieze, the TEFAF, the PAD — and the private gallery opening are occasions with a specific dress code that is neither business formal nor resort casual. The PP linen shirt in white or navy occupies exactly this register.

The art fair wardrobe. White PP linen with linen trousers and leather shoes for him; the Amelia in Oyster or Violet for her. Navy PP linen for the more formally observed gallery preview or collectors' dinner.

“The art fair and the private gallery opening — occasions with a dress code that is neither business formal nor resort casual. White PP linen with linen trousers occupies exactly this register.”

— Pieter Petros, founder

For Art Basel Basel. The leading contemporary art fair. Navy PP linen with linen trousers and leather shoes for the fair itself; the Amelia in Oyster for her.

For Frieze London and the gallery openings. White PP linen with linen trousers for the Frieze fair; a vivid colourway for the less formally observed gallery openings in Mayfair and St James's.

For the Venice Biennale opening. The vernissage weekend — the Arsenale and Giardini preview, the palazzo parties. Navy PP linen with linen trousers for the formal preview; white PP linen for the evening palazzo occasions.

For the private gallery opening. Navy PP linen with linen trousers for him; the Amelia in Violet or Oyster for her.

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