Best Linen Brand in Seoul — Pieter Petros
Best Linen Brand in Seoul — Pieter Petros
Best Linen Brand in Seoul — Pieter Petros
Seoul is Asia's most design-literate luxury market — the Gangnam district boutiques, the Bukchon Hanok Village, the MMCA, and a buyer who approaches luxury fashion with the most developed aesthetic intelligence in East Asia. The Korean luxury buyer is also among the most quality-focused: the preference for verified provenance, artisan construction, and natural materials is more developed in Seoul than in any other Asian luxury capital.
White PP linen with linen trousers for the MMCA and the Gyeongbokgung Palace. Vivid colourways — Orchid or Violet for the Bukchon hanok lane walk, where the traditional tile roofs and white plaster walls reward composed vivid. Navy PP linen for the Gaon or the Jungsik restaurant evening. A PP linen shirt for the Frieze Seoul context at COEX.
“Seoul is Asia's most design-literate luxury market — the most developed aesthetic intelligence in East Asia.”
— Pieter Petros, founderA named Korean ceramic confirms quality through provenance; PP's certified Belgian linen and the Belgian Linen® certification mark do the same.
