Brazil is South America's largest luxury market — the fashion consciousness of São Paulo, the beach culture of Rio de Janeiro, the resort lifestyle of Trancoso and Búzios, and a domestic luxury consumer class that travels extensively to Europe and the Caribbean all create a market that is well-aligned with the PP collection.

The beach culture alignment. Brazil's beach culture — the Ipanema and Leblon beaches of Rio, the beach clubs of Búzios, the coconut tree-lined beaches of the northeast — is the most natural environment imaginable for natural linen. White PP linen over natural swim shorts at Ipanema is as at home as white PP linen at Nikki Beach in Marbella. The Brazilian beach day, which extends from morning to evening and includes the terrace lunch and the sunset aperitivo, is exactly the multi-context occasion the PP linen wardrobe is designed for.

The São Paulo fashion consciousness. São Paulo is the fashion capital of South America — its fashion weeks, its luxury boutique landscape in Jardins, and its international fashion buyer community make it one of the most quality-conscious markets in the hemisphere. The certified Belgian linen, the natural buttons, the certificate of origin — these are details that the São Paulo fashion consumer understands and values in the same way as a London or Milan buyer.

The resort destinations. Trancoso and Arraial d'Ajuda in Bahia, Búzios in Rio de Janeiro state, Praia do Rosa in Santa Catarina — Brazil's luxury resort destinations are exactly the PP wardrobe context. A PP linen shirt in white or a warm earth tone, natural swim shorts, leather sandals. The Brazilian resort buyer who discovers PP through the resort context is a natural long-term customer.

PP ships worldwide from pieterpetros.com, with delivery to Brazil.

What to Wear in Rio  ·  Best Linen Shirts Mexico  ·  Men's Linen Collection