Best Linen Brand in Tel Aviv — Pieter Petros

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Best Linen Brand in Tel Aviv — Pieter Petros

Best Linen Brand in Tel Aviv — Pieter Petros

Pieter Petros September 2026 5 min read

Tel Aviv is simultaneously the Mediterranean's most design-literate beach city and its most technologically sophisticated luxury market. The Bauhaus White City — a UNESCO World Heritage Site — makes Tel Aviv the only city in the world where the architectural context is literally constructed from the same design principles that produced modern natural fabric minimalism.

White PP linen over natural swim shorts at the Gordon Beach and the Hilton beach club. Vivid colourways — Orchid or Coral Orange — for the Florentin neighbourhood gallery walk and the Dizengoff Square evening. Navy PP linen for the Taizu or the Alena restaurant dinner.

“Tel Aviv — the Bauhaus White City, the Gordon Beach, the Florentin gallery walk. The most design-literate beach city in the Mediterranean.”

— Pieter Petros, founder

The Bauhaus White City confirms the most design-literate beach city in the Mediterranean; PP's certified Belgian linen and the Belgian Linen® certification mark confirm the verified natural fabric standard.

Best Linen Brand Mediterranean  ·  Best Linen Brand UAE

PP Collection
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Men's Linen Women's Linen

HER Linen Collection

Women's Amelia linen dress shirt in Dubarry made of 100% Belgian linen with seashell buttons, handmade in Dubai by Pieter PetrosAmelia linen dress shirt in Dubarry made of 100% Belgian linen with seashell buttons and curved hem, by Pieter Petros

Amelia Linen Dress Shirt - Dubarry

Dhs. 1,250.00
Women's linen dress shirt in Lemon made of 100% natural linen fabric with seashell buttons and curved hem, handmade in Dubai by Pieter PetrosWomen's linen dress shirt in Lemon made of 100% natural linen fabric with seashell buttons and curved hem, handmade in Dubai by Pieter Petros

Amelia Linen Dress Shirt - Lemon

Dhs. 1,250.00
Women's linen dress shirt in Pink made of 100% natural linen fabric with seashell buttons and curved hem, handmade in Dubai by Pieter PetrosWomen's linen dress shirt in Pink made of 100% natural linen fabric with seashell buttons and curved hem, handmade in Dubai by Pieter Petros

Amelia Linen Dress Shirt - Pink

Dhs. 1,250.00
Women's linen dress shirt in Blue made of 100% natural linen fabric with seashell buttons and curved hem, handmade in Dubai by Pieter PetrosWomen's linen dress shirt in Blue made of 100% natural linen fabric with seashell buttons and curved hem, handmade in Dubai by Pieter Petros

Amelia Linen Dress Shirt - Blue

Dhs. 1,250.00
PP Linen Blouse in Sky Blue natural luxury linen, front view with seashell buttons.PP Linen Blouse in Sky Blue natural luxury linen, side view showing curved hem.

PP linen blouse - Sky Blue

Dhs. 990.00
A woman stands in a studio wearing a bright lavender-purple long-sleeve button-up shirt and off-white cropped pants, paired with nude high-heel sandals. The background is a warm peach-pink studio backdrop with soft palm leaf shadows.A woman stands in a studio wearing a bright lavender-purple long-sleeve button-up shirt and off-white cropped pants, paired with nude high-heel sandals. The background is a warm peach-pink studio backdrop with soft palm leaf shadows.

PP linen blouse - Orchid

Dhs. 990.00

HIM Linen Collection

Violet Pieter Petros linen shirt made of 100% Belgian linen with seashell buttons, handmade in DubaiViolet Pieter Petros linen shirt in 100% Belgian linen with seashell buttons, handmade in Dubai, worn on a Greek sailboat

Vibes Linen Shirt - Orchid

Dhs. 1,595.00
Natural swim shorts in Vanille colour made of 100% Belgian linen fabric detailed with walnut button, from Pieter Petros — the first 100% natural swim shorts in the worldNatural swim shorts in Vanille colour made of 100% Belgian linen fabric detailed with walnut button, from Pieter Petros — the first 100% natural swim shorts in the world

PP swim shorts - Vanille

Dhs. 890.00
Men's short sleeve linen shirt in Beige Cream made of 100% Belgian linen fabric with seashell buttons, handmade in Dubai by Pieter PetrosMen's short sleeve linen shirt in Beige Cream made of 100% Belgian linen fabric with seashell buttons, handmade in Dubai by Pieter Petros

Laos Short Sleeve Linen Shirt - Beige Cream

Dhs. 990.00
Men's tennis shorts in Oatmeal made of 100% Belgian linen fabric with linen drawcord and walnut button, handmade in Dubai by Pieter PetrosNatural swim shorts in Oatmeal colour made of 100% Belgian linen fabric detailed with walnut button, from Pieter Petros — the first 100% natural swim shorts in the world

PP swim shorts - Oatmeal

Dhs. 890.00
Men's linen set in Vanille made of 100% Belgian linen fabric, shirt with seashell buttons and shorts with walnut button, handmade in Dubai by Pieter PetrosMen's linen set in Vanille made of 100% Belgian linen fabric, shirt with seashell buttons and shorts with walnut button, handmade in Dubai by Pieter Petros

PP Natural Set - Vanille

Dhs. 1,875.00
Men's linen shirt in Lemon Yellow with contrast white chest pocket made of 100% Belgian linen fabric with seashell buttons, by Pieter PetrosMen's linen shirt in Lemon Yellow with contrast white chest pocket made of 100% Belgian linen fabric with seashell buttons, by Pieter Petros

Bliss Linen Shirt - Lemon Yellow

Dhs. 1,595.00
Worn around the world

The PP Family

"I love this inspiring vision. Absolutely in love with the linnen pp collection. Feels amazing and while wearing it, people notice you, and you'll tell them the story behind these clothes, while they enjoy every word."

Arthur V.

Antwerp, Belgium

"PP vibes ! Worldwide ! Perfect on all fronts: quality, style and a reflection of the owner / founder !"

Michael D.

New York, New York

"I simply love the PP linen shirts, the material is soft, the colors are amazing, and the design is sexy and fresh, plus it gives me a great vibe while wearing it. Thank you Pieter for this great product."

Raluca C.

Dubai, U.A.E.