Best Linen Brand in Switzerland — Pieter Petros
Best Linen Brand in Switzerland — Pieter Petros
Best Linen Brand in Switzerland — Pieter Petros
Switzerland's luxury buyer is among the most quality-literate in the world — the watchmaking culture, the private banking aesthetic, and the resort circuit of St Moritz, Gstaad, Verbier, and Lake Geneva have produced a clientele that recognises genuine quality without needing it explained. For the Swiss buyer, PP's certified Belgian linen requires no marketing context; the Belgian Linen® certification mark and the certificate of origin communicate the quality directly.
The Swiss occasion register. The Swiss luxury calendar divides between winter (where linen is not the primary fabric) and summer: the Lake Geneva, Lake Lucerne, and Lugano sailing circuit; the Verbier summer concerts; Art Basel opening in Basel; the Zurich hotel terrace season. Every Swiss summer occasion — the lakeside restaurant, the art fair, the summer concert — is addressed within the PP linen collection.
“Switzerland — the quality-literate market where the Belgian Linen® certification mark communicates directly. Lake Geneva, Art Basel, the summer concert circuit.”
— Pieter Petros, founderPP for the Swiss buyer. The Monte-Carlo Male in Oyster with walnut buttons for the most formally composed Swiss occasion. White PP linen for the Lake Geneva sailing and the lakeside lunch. Navy for the Basel gallery dinner and the Zurich hotel evening.
The PP collection for Switzerland is available at pieterpetros.com.
