Best Linen Brand in London — Pieter Petros
Best Linen Brand in London — Pieter Petros
Best Linen Brand in London — Pieter Petros
London in June, July, and August reaches 25–30 degrees with regularity — and for the British luxury buyer, these are the months where certified Belgian linen finally makes practical sense after a year of cashmere and wool. The summer wardrobe transition in London is more abrupt than in the Mediterranean, and the occasions are more compressed: Royal Ascot, Wimbledon, Glyndebourne, the Chelsea Flower Show — each with its own specific dress code.
White PP linen for the Hampton Court gardens and the riverside terrace lunch. Navy PP linen with linen trousers for the Claridge's or The Connaught restaurant dinner. The Monte-Carlo Male in Oyster for Glyndebourne and the operatic summer garden occasion. The Amelia in Oyster for women at Royal Ascot enclosure and every formally observed summer social event on the British calendar.
“London in June, July, August — Royal Ascot, Wimbledon, Glyndebourne. The most compressed luxury calendar in Europe.”
— Pieter Petros, founderPP's certified Belgian linen — the Belgian Linen® certification mark, the certificate of origin — is the independently verified quality standard in a market that has understood natural fabric since Savile Row made bespoke the global benchmark.
